Launching A New Concept In London - Behind The Scenes With Fur Coat

Updated: Jun 16

Fur Coat is a rare one of a kind act hailing from Venezuela currently dominating the global underground dance scene right now. .


We got the opportunity to bring Fur Coat to London for the first ever night for Concept Room, a company I was brought into as a consultant to help launch.


Before the night began, we wanted to take them somewhere special to thank them for their support, so we're headed to the private dining room of one of the trendiest Peruvian restaurants in London right now, Coya, to hear Fur Coat's story one sound wave at a time.




So do you both play equal roles when it comes to producing and djiing?

When it comes to production or djiing I think we give the same amount of effort into it, both of us has something different to put on the table when it comes to djiing and production. It’s a 50/50 thing that when it matches the sound follows naturally.

What would you describe your musical philosophy to be?


Sexy underground! Nowadays there are so many sub-genres, we find a balance between what we like in house and techno and make sure the result is forward thinking music.

What do you wish someone would have told you about this industry 5 years ago?

There’s nothing can be told that will give you career certainty for the future. Nobody knows what the future holds but you have to be loyal, true to yourself and what your doing. It is a hard industry to be a part of, you have to be up to date every day, working hard, making music, it’s not only a career it is a way of living.

Where did the name Fur Coat actually come from?


When we started the project, we knew each other for more than 10 years. We were good friends and we started our DJ journey's almost at the same time, so after a while it just made sense to join forces. When we started searching for a name, we wanted something that identifies with our music. That moment was a bit controversial because you either love or hate our music and that’s where Fur Coat came from.

So your latest track, There’s No Time, is a serious bomb. Can you tell me a little bit more about the production process behind it?

Thank you! Same as all our tracks really, it’s a jam. We start jamming on machines, till we get to a point that we’re happy with the concept and then we start developing it deeper. The EP was already signed to Jamie and we were looking to complete it with something that would naturally complement it.



Lastly, we want to say thank you for taking the time to come to London and support our debut event at Concept Room. What influences your decision when deciding where to play and which promoters to support?


We’re always open for new things and to see new ideas around the city. We come often to London and we want to experience different sides of it. The concept of what your creating sounds really cool and we  are here to help you in any way we can!


*This interview was conducted for Concept Room in 2014. You can watch the full interview here, apologies in advance for the background noise!


#FurCoat #Coya #London #ConceptRoom

















Follow me @dj.n1nja


Farah is a journalist, music producer, DJ and mentor. She has been at the forefront of the dance music industry for over a decade and loves to write about thought provoking musings from the underground world.








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