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Farah has over a decade of experience working as a senior event manager, brand strategist, creative director, artist manager, journalist and mentor for clients across the globe. 

She holds a BA in Global Business Management from Regent’s University London and runs The Formula Mind, a corporate consultancy that empowers high performance teams with leadership expertise from Formula 1.

 

Her work with diverse electronic music genres provides in-depth knowledge of it’s unique culture and it’s various facets. 

Whether your an artist, venue or brand, NINJA can craft bespoke strategy to help deliver your vision.

KEY AREAS OF EXPERTISE:

  • Finding music for various TV, film and gaming projects

  • Curating the musical direction for restaurants, luxury brands + stores

  • Plugging exclusive artists into venues 

  • Creating successful launch strategies for start ups

  • Delivering senior management + business development for events

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WHAT CLIENTS SAY:

"Farah was instrumental in delivering an outstanding experience for us in Davos during the World Economic Forum. Her creative strategy and execution were unparalleled in providing the highest level  experience for our ultra high net worth guests."

- Evgeny Xata, CEO, 6 Wave 

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